What is Syndication?

What is Syndication?

With the recent news and events related to listing syndication—and more specifically, Zillow, Trulia, and ListHub—we’ll be using the new REcolorado Professionals Blog to provide information and resources you can use to determine where, when, and how syndication fits into your strategy for advertising and marketing listings.

To start, let’s answer the question, “What is syndication?”

The National Association of REALTORS® (NAR) defines syndication as “…an agreement between a broker and a third-party to advertise the broker’s listings on non-MLS websites. The syndication agreement’s scope determines how the broker’s listings will be displayed on the Internet and where the listings will be displayed by the third-party.”  “Third parties” include publishers such as Zillow, Yahoo, or REALTOR.com. Listing information that is used by publishers and syndication platforms, like ListHub, can come directly from you or via a data feed from REcolorado.

If you would like additional information, please take a look at our Syndication – Frequently Asked Questions document. REcolorado believes brokers should have the tools and information to choose where their listings are advertised. With the goal of giving brokers and agents increased listing-level control, we are currently developing a product that will give you the ability to syndicate your listings to Zillow, Trulia, and others. Please stay tuned as we will soon start providing details. Many brokers and agents choose to advertise listings on publisher web sites like Zillow, Truila, and Realtor.com, by using the ListHub syndication platform. Because the agreement between ListHub and Zillow is ending, many of you are asking, “How will I get my listings to Zillow and Trulia after Apiril 7?” This is a valid question, and REcolorado is working toward a solution.