NEW: Virtual Open Houses in REcolorado Matrix

You now have a new way to showcase your listings! We’re thrilled to announce a new Virtual Open House field is now available in REcolorado Matrix, giving you the option to schedule and promote online, live-stream open houses while strictly complying with physical distancing guidelines for your county. We recommend contacting your managing broker or the Colorado Association of REALTORS® for advice on what activities are permitted in specific locations.

Using the new Virtual Open Houses form, available from Matrix Listing Input, you can:  

  • Enter a Broker or Public Virtual Open House  
  • Provide the Event Date, as well as Start and End Times 
  • Add Comments About Your Open House  
  • Add a Virtual Open House URL  

The Benefits of Virtual Open Houses 

Virtual Open Houses are a great alternative to in-person open houses, which have been temporarily disabled in REcolorado Matrix to support social distancing efforts and public health orders. Under the Governor’s current orders, in-person showings and open houses are not considered essential. Brokers must rely on online marketing strategies, including virtual open houses, to promote their listings.

You can use Virtual Open Houses to host an open house for prospective buyers or brokers. Virtual Open Houses can be hosted using live stream services or event tools, including Facebook, Zoom, or Microsoft Teams. Homebuyers or brokers can join your Virtual Open House using a phone, mobile device or desktop computer. Anyone who joins will be able to ask you questions in real-time.  

Hosting a virtual open house is a great tool to consider now while maintaining physical distancing. You and your seller can co-host a live-streamed virtual open house. Your seller can show off the property, while you are available to answer questions from prospective buyers.

As we begin to assemble in small groups again, this tool will be very important. And, you can use it in the future! Consider a prospective-buyer or client who is moving to Colorado from out of state. Virtual Open Houses give you an opportunity to show the home and interact with potential buyers and clients in many situations where distance could otherwise be an issue.

Virtual Open Houses Training and Resources 

To learn more about Virtual Open Houses, take a look at our Training How to Add a Virtual Open House and view the recorded webinar below:

Learn How to Add a Virtual Open House to your Listing

The Colorado Association of REALTORS® COVID-19 Information Portal and Inman’s 5 Steps to a Successful Virtual Listing Presentation also offer some great tips.   

We’re here for you! If you have any questions about Virtual Open Houses, please don’t hesitate to reach out to our Customer Care Team at