What is the difference between a Virtual Open House and a Virtual Tour? In short, a virtual open house is a live-streamed event, while a virtual tour is recorded.
Virtual Open House = Live and Interactive
A virtual open house uses the camera on your device and a live-stream platform (Facebook Live, Instagram Live, Zoom, etc.) to virtually host an open house. Virtual open houses give prospective buyers the ability to interact with the listing broker by asking questions through the live-stream platform in real time. A virtual open house is not a virtual tour or other pre-recorded video.
A Virtual Open House is a live event, where attendees can interact with the broker.
- Live – Using a live-stream platform, where the host physically walks around the property while streaming live video
- Interactive – Ability to ask and answer questions, using chat, audio, or video built into the platform
Pro Tip: Consider having your Seller walk through the property with their video device while you provide the tour audio and answer questions
Virtual Open Houses are a great alternative to in-person open houses to respect social distancing and comply with Colorado’s “safer-at-home” guidelines. Brokers should comply with physical distancing guidelines for your county. Contact your managing broker or the Colorado Association of REALTORS® for advice on what activities are permitted in specific locations.
Virtual Tour = Recorded
A Virtual Tour is a recorded video of the property. Different technology platforms exist, which might include video, photos, 3D technology, or other recording tools. Listing brokers can add up to three virtual tours to a listing in REcolorado Matrix.
Pro Tip: The first virtual tour is sent to syndication channels and can include brokerage branding.
View advice from Virtual Tour Vendors to use virtual tours to safely market a property during the coronavirus.