Use Listing Metrics to Track Online Marketing

Listing Metrics is an exclusive tool, included with your REcolorado subscription at no extra cost. It gives you valuable information, including number of views, shares, saves, and inquiries your listing is getting from REcolorado Matrix, Matrix Client Portals, and from REcolorado.com. Listing Metrics also shows you views from Homesnap, IDX sites, and syndication sites like Nextdoor, Zillow, and Homes.com.

The information you get from Listing Metrics can be used in many ways. You and compare your listing to other similar listings and then update your listing to be more competitive. Listing Metrics can also be used to monitor the effects price improvements, status changes, or listing detail updates has on the traffic to your listing. You can also produce a weekly Seller’s Report for your client to keep them in the loop on how effectively you’re marketing their home.

Getting started with Listing Metrics is easy

Access Listing Metrics from Your CONNECT Dashboard

Read the Tooltips: Take advantage of the tooltips in the upper right-hand corner of the graphs, and on the Seller’s Report. Click the information icon to view a description of the data displayed on each graph and to help you set up a Seller’s Report.

Test Out a Seller’s Report: Before you send a Seller’s Report to your client, play around with the settings so you know all the available options, and so you can see what the finished product will look like. It’s important to be able to explain each section to your client so they understand the information you’re giving them. You can customize your Seller’s Report by picking and choosing the topics you want to include for your client. If you don’t want to include a category, simply uncheck it.

Learning Opportunities and Resources 

To gain a thorough understanding of Listing Metrics and how you can use it to better serve your clients, watch our quick My Listing Metrics video or take a look at the Listing Metrics How to… Generate a Weekly Seller’s Report.  Additionally, you can view the Listing Metrics training webinar on demand. 

We review Listing Metrics in our training class Power Up Your Listings with REcolorado Tools worth 2 CE credits! View upcoming class times and register >>

Our Customer Care team will gladly answer your questions about Listing Metrics.  Email us anytime at support@REcolorado.com