Tech Tools to Create Virtual Marketing for Your Listings

REcolorado offers you a great center to promote your listings to online shoppers, as well as brokers with serious buyers using the resources in your  Virtual Toolbox! Creating an online experience that is engaging and informative doesn’t need to be difficult.

The key is to make sure you select the right technology program. Using the right tool will help promote your listings in the best light so you can bring the best offer to your clients! 

Virtual Open House  

A Virtual Open House is defined as a “Real-time (live) scheduled event conducted virtually via live stream (or similar delivery).” 

There are two different types of virtual open houses – broker and public. A broker open house has an invitation extended to all brokers and a public open house has an invitation extended to all consumers.   

Programs You Can Use to Create a Virtual Open House 

  • Facebook Live – Live video on Facebook that is immediate, authentic, and interactive. 
  • FaceTime – Used to make video and audio calls from your iPhone, iPad, or iPod touch.  
  • Messenger –  Hang out anywhere, anytime, by getting on a call or group video chat 
  • Skype Meet Now – With one click you can generate a free, unique to share with participants to conduct meetings.  
  • TruPlace – Used to guide buyers through a property visually, Tru Place has Walkthrough Videos that escort viewers to each room.   
  • Zoom – Simplified video conferencing and messaging across any device 
  • Matterport – With a single scan, you can automatically create 3D video walk-throughs, 4K print quality photos, schematic floor plans, OBJ files, point clouds, videos, and other media.  

Virtual Showing 

A Virtual Showing is defined as a “Real-Time (live) scheduled property showing conducted virtually via live stream (or similar delivery) for a customer or client.  

A virtual showing is for an identified customer or client – a private showing. It is not an open invitation for others to attend.  

Programs Available to Create a Virtual Showing 

  • Facebook Live – Live video on Facebook is immediate, authentic, and interactive. 
  • FaceTime – Used to make video and audio calls from your iPhone, iPad, or iPod touch.  
  • Messenger –  Hang out anywhere, anytime, by getting on a call or group video chat. 
  • Skype Meet Now – Generate and share a link with participants to conduct an online event. 
  • TruPlace – Used for buyers seeking to be guided through a property visually, Tru Place has Walk through Videos that escort viewers to each room.   
  • Zoom – Simplified video conferencing and messaging across any device. 
  • Matterport – With a single scan, you can create 3D video walk-throughs, 4K print quality photos, schematic floor plans, OBJ files, point clouds, videos, and other media.  

Virtual Tour 

A Virtual Tour is defined as a “Pre-recorded media (slide show, video, or other media) hosted on a URL and available on-demand.”  

Programs Available to Create a Virtual Tour 

For more information on Colorado-specific real estate guidelines, visit Safe at Home: Additional Guidance for Real Estate Brokers & Services >>