Syndication – Your Listing, You Decide

One of the first things you likely consider when getting a new listing is how and where it will be advertised. Advertising, and specifically, online advertising, is an important piece of a strategic marketing plan for every listing. In the past, maximum exposure was considered a best practice. However, today, many brokers prefer a more targeted advertising approach.

No matter your strategy, REcolorado is committed to giving you the ability to decide which syndication channels are best for each of your listings. We are working hard to develop the REcolorado Syndication Program that will launch in mid-April. Here is a quick overview of how it will work:

  1. Offices/Brokerages will open syndication channels to their office members via their Office Syndication Settings page.
  2. When a Broker or Agent inputs a listing into Matrix, they will select the channels on which they want that listing displayed.
  3. REcolorado will send your listing, via a feed, to the channels you selected.

At launch, your syndication choices will include ListHub and REALTOR.com. We are actively working to include Zillow and Trulia also, as they will no longer receive data from ListHub after April 7. The more channels we add, the more control you will have over where your listings are displayed.

We will continue to provide updates as they become available. In the meantime, please check out our syndication FAQ document and our blog post, “What is Syndication?” for additional information.