Getting to Know Syndication,, and IDX

As an REcolorado subscriber, you have control where your listings are displayed, and that decision is often made together with your client. Here is a quick overview of, IDX, and syndication so you can educate your seller on the available options to market their home.


REcolorado offers subscribers a unique syndication program that gives the office and agent listing-level syndication options. This means YOU choose which listings are sent from REcolorado to different syndication channels. There are many things to consider before blasting your listings out on the internet. Use REcolorado’s syndication resources to ensure you and your clients are making educated decisions. 

Pro Tip: Check with your managing broker to see where your office syndicates. Managing brokers can customize settings in the REcolorado Syndication Portal and some offices have franchiser agreement with various sites. 

REcolorado strategically partners with syndication channels to ensure fair display, listing broker prominence, and accurate data giving REcolorado subscribers the most value.

Consumer-facing home search site is a consumer-facing home search site provided by REcolorado to give visibility to your listings and to ensure you are the broker shown on your listings with no competing broker advertising.

Receiving more than 2 million visitors each month, is the most popular MLS home search site in the state. Homebuyers receive listing information they can trust with statewide listings provided by REcolorado, REALTORS ® of Central Colorado, Steamboat Springs Board of REALTORS®, Vail Board of REALTORS®, Royal Gorge Association of REALTORS®, Grand County Board of REALTORS® and Grand Junction Board of REALTORS®.

Pro Tip: Make sure to claim your agent webpage on! Building your presence online is key to landing leads. By adding your photo, completing your bio, and linking to your website and social media pages, you are building your online authority, so you’ll never be missed by a potential client in an online search.


Broker websites

Having an online presence is important to many brokers, so many have websites and choose to display listings on those sites using IDX. One of the benefits of being part of the largest broker-to-broker network means your site displays more listings on your website through REcolorado IDX. More listing data on your site builds your online authority. Together, we build stronger online branding which is why IDX is so important on your website. More relevant content = strong website = more views on your page. 

Pro Tip: In January 2021, Zillow transitioned from being a listing distribution portal to a dues-paying member of NAR and local associations, which means they  enjoy the same benefits, and follow the same rules, as other brokerages. One of these benefits is the ability to access data through IDX feeds. As a brokerage in Colorado, Zillow will no longer have a syndication agreement with REcolorado. Listings displayed on the Zillow website will come from an IDX listing data feed.


For questions about IDX please contact REcolorado Customer Care at (303) 850-9576 option 1, or