Getting to Know Syndication, REcolorado.com, and IDX

As an REcolorado subscriber, you determine where your listings are displayed, and that decision is often made together with your client. Here is a quick overview of syndication, REcolorado.com, and IDX, so you can educate your seller on the available options to market their home.

Syndication

The Denver Post, Homes & Land, Homes.com, Listhub, Mountain Homes Illustrated, Nextdoor, Realtor.com, Zillow

REcolorado offers subscribers a syndication program that gives the office and agent listing-level syndication options. This means YOU choose which listings are sent from REcolorado to a syndication channel like Mountain Homes Illustrated. Additionally, some offices have franchisor agreements with these sites.

Pro Tip: If you ever need to remove a listing or update listing information, you need to know where the information started.

There are many things to consider before blasting your listings out on the internet. Make sure you know your syndication options. Additionally, use the Syndication Checklist to ensure you and your clients are making educated decisions.

REcolorado.com

Consumer-facing home search site

REcolorado.com is a consumer-facing home search site provided by REcolorado to give visibility to your listings and to ensure you are the broker shown on your listings with no competing broker advertising.

Receiving more than 2 million visitors each month, REcolorado.com is the most popular MLS home search site in the state. Homebuyers receive listing information they can trust with statewide listings provided by REcolorado, REALTORS ® of Central Colorado, Steamboat Springs Board of REALTORS®, Vail Board of REALTORS®, Royal Gorge Association of REALTORS®, Grand County Board of REALTORS® and Grand Junction Board of REALTORS®.

Pro Tip: Make sure to claim your agent webpage on REcolorado.com! Building your presence online is key to landing leads. By adding your photo, completing your bio and linking to your website and social media pages, you are building your online authority, so you’ll never be missed by a potential client in an online search.

IDX

Broker websites

Having an online presence is important to many brokers, so many have websites and choose to display listings on those sites using IDX or broker reciprocity. One of the benefits of being part of the largest broker-to-broker network means when you use IDX, you display more listings on your website.

Pro Tip: Having more listing data on your site is important when building your authority online. Together, we build stronger online branding which is why IDX is so important on your website. More relevant content = strong website = more viewers to your page. And, you are shown as the broker on your listings with no other advertising.