Do you know what your responsibilities are when it comes to marketing your listings online? In 2014, the Colorado Real Estate Commission adopted changes to Rule E-8 which is the commission’s rule on advertising. Some of the key changes are as follows:
- Brokers are responsible for ensuring that all advertising is accurate and up-to-date and complies with copyright laws.
- Any expired listings must be removed from third-party websites within three business days of the listing expiring.
- If a broker authorizes a third party to advertise on his behalf, the broker is responsible for ensuring that the information is accurate.
So, how do you make sure that all your listings are in compliance with these regulations? Be selective when advertising your listings. Choosing to syndicate on high-quality sites with the right audience, like Homes.com and REALTOR.com, will not only help you maintain control of your listing data, it will also ensure your listings get maximum exposure in front of the right people.
Learn more about the REcolorado syndication program so you can explain the benefits of targeted marketing to your clients.