Syndication is when you agree to distribute a listing to a third-party publisher, such as Zillow or Homes.com, to help market that listing. One of the many perks of being an REcolorado subscriber is that you have listing-level control when it comes to syndication. This means YOU can determine where your listings are displayed on the internet based on your sellers’ preferences, as well as the marketing strategy you determine is best for their listings. Here are a few things to know about our syndication program:
We’re Among the Few
Not every MLS in Colorado offers listing-level control, but we know it’s important and we’re proud to offer it to you.
Third-Party Sites Are Optional
Not into syndication? No problem! We’re home to REcolorado.com—the most popular, locally-run home search site in the state. We also have the largest IDX network. These benefits mean that your sellers receive incredible visibility, even without third-party syndication sites like Zillow and Homes.com.
Solid Syndication Agreements & Relationships
We have agreements in place with our syndication partners to protect you, as well as your clients. Furthermore, we’ve formed strong relationships with these partners so we can hold them accountable. This includes making sure they’re keeping your listings up to date, and that your data isn’t being used for any derivative industry products.
Measure Your Marketing Efforts
Want to know how visible your listings are? We offer you exclusive access to REcolorado Listing Metrics at no extra cost.
We always offer easily-accessible resources so you can be educated, and so you can help educate your clients. Being knowledgeable about syndication will help set you apart from other agents.
- Take a look at our Evaluating Your Syndication Options document as you consider the pros and cons of the available syndication channels.
- Understand how listings are syndicated through different Syndication Pathways.
- Use the Syndication Checklist to talk through the syndication process with your clients.
- Include information about online advertising in your listing presentations: Advertise Locally (PDF) or Advertise Locally (PowerPoint)