Social Media – Critical For Your Success

A recent study conducted by Realtors Property Resource (RPR®) confirmed what we all suspect is true — social media has become the most critical aspect of a real estate professional’s marketing strategy.

The report, published last month, surveyed 265 REALTORS® about the way they use social media to market their business. Seventy-four percent said awareness was the main outcome of their social efforts, and as they look forward to next year, 64 percent said they plan to budget more time for social and 60 percent said they plan to spend more money.

According to the study, 94 percent of respondents reported that Facebook is the most effective tool for them as they can share listings and even make them sponsored posts, which means they pay a little money to get the listing to show up in more than just their friends’ Facebook feeds. But posting buying and home improvement tips can be an effective strategy, as well. Consider scrolling through REcolorado’s social media sites for content ideas.

“Listings are the default post for many REALTORS,” one respondent said. “If REALTORS really want to engage their followers, they need to post less about listings and become a true local area resource. If their clients see them as an expert, their sphere of influence will grow.”

Additional 2017 REALTOR® Social and Digital Media Report key findings include:

  • 76 percent of respondents cite email as the most effective form of digital media
  • 65 percent of digital media section respondents plan to dedicate more time to digital media in the future
  • 60 percent of digital media section respondents plan to spend more money on digital media marketing next year
  • REALTORS®surveyed indicated that market activity receives the best engagement on social media, followed by listings and home improvement tips. School information sees the least amount of engagement.

All information provided courtesy of