REALTOR®: Why the Title Matters

A REALTOR is a licensed real estate salesperson who belongs to the National Association of REALTORS®, the largest trade group in the country. If you’re not a REALTOR, here’s why you might want to consider becoming one.

National Association of REALTORS logo

The Benefits

  • REALTORS are held to a higher ethical standard than licensed agents and must adhere to a Code of Ethics.
  • REALTORS are members of the National Association of REALTORS, which means they have access to a wide range of classes, seminars, and certification opportunities.
  • REALTORS are part of local REALTOR associations that are active in community service, economic development, local politics, and other neighborhood associations.
  • REALTORS, through participation in their associations, have numerous opportunities to interact with other REALTORS, which means they have more chances to market properties, make connections, and build their local expertise.

The Proof

A recent study conducted by the University of Denver Daniels College of Business that compared Denver-area REALTORS versus Licensees found:

  • 98% of top producers are REALTORS
  • REALTORS average twice the sides
  • REALTORS average twice the annual transactions
  • REALTORS average three times the annual dollar volume
  • REALTORS exclusively serve most higher-priced communities
  • REALTORS average higher closing prices

Want to learn more?

Your first step to getting more information about becoming a REALTOR is to contact your local REALTOR Association. Click here to find your local association.