Pinterest as a Real Estate Marketing Tool

Market Yourself Using Pinterest

It’s never been more important to market your business to eager homebuyers and sellers. You may be looking for a new way to make connections, impress potential clients, and market your listings to the thousands of people searching for a home in Denver. Have you considered Pinterest?

With 25 million users, Pinterest is the perfect space for real estate marketing. Some of the most common searches on Pinterest involve home improvement, interior design, DIY projects, etc. Buyers, sellers, and renters are scouring Pinterest for ideas on how to improve their home or find a new one altogether.

Why not take advantage of this opportunity to build relationships with new and existing clients? Pinterest offers the ability to post resources such as links to your listings on, articles on your blog, or news on the industry. You can also “pin” things you’re interested in – favorite recipes, hiking trails, neighborhood events, etc. Let your clients get to know your interests and relate to them on a level other than real estate.

Want to see how it works? Visit our REcolorado Pinterest page. We post everything from new listings and staging advice, to activities in Colorado and real estate resources. Follow us!

To learn more about Pinterest and using it as a real estate marketing tool, check out the Field Guide to Pinterest for REALTORS® from the National Association of REALTORS®