According to the National Association of REALTORS®, more than 90% of home shoppers start their searches online. As they scroll through listings on their computer or mobile device, what makes them stop, take a second look, and reach out to you? More often than not, it’s the photos you include with your listings.

It seems like the minute you have an important event planned, like your child’s school play or a weekend getaway, a client calls and needs to see a home as soon as possible. Instead of canceling your plans, you can use Showami—a tool designed to give real estate professionals more control over their schedule.

Having a solid understanding of the fields and options available to you in REcolorado Matrix – especially those on the Start Listing tab – will help you save time now, during listing input, as well as down the road when your listing appears in the Client Portals of potential buyers.