Make the Most of Your Open Houses

The key to a successful open house is preparation, promotion, and follow up. Here’s how to add your details to REcolorado’s MLS, powered by Matrix, and share the info on social media, plus other tips for conversation starters during the showing, and for communicating after the showing.

Pro Tip: If you would like to learn how to add an open house to your Active listing, watch this recorded webinar or take a look at these instructions.

Preparation

Brush Up on Your Market Statistics

Through your REcolorado subscription, you have access to a Market Intel class, a Market Stats Learning Path that you can visit at any time, and a variety of other tools that can help you showcase your local market expertise, from general market overviews to targeted, in-depth reports. So, when a prospect at your open house asks you about the best time to buy or sell, you can confidently say, “Right now and I’ll tell you why.”

Promotion

Share the Open House on Social Media

Visit your listing on REcolorado.com, and then share it with your social media audience. Be sure to call out when the open house will occur. You can also share it with other brokers using our popular and private Facebook group REcolorado Professionals—be sure to join if you haven’t already!

Follow Up

Follow Up with a Link to REcolorado.com

When you’re ready to follow up with the prospects you meet at your open house, be sure to include a link to the property listing on REcolorado.com. A great benefit of REcolorado.com is that, unlike national home search sites, it doesn’t charge you for leads. Plus, because you’re the listing agent, your information is prominently displayed on the listing.

Set Up Automated Drip Email Campaigns

Once you’ve personally followed up with everyone you met at the showing, you can also set them up on an automated drip email campaign. It’s a great way to stay top of mind with your sphere, without having to do extra work. There are a couple of REcolorado tools you can use to accomplish this, including ePropertyWatch and LionDesk, both of which don’t cost you anything extra to use. If you have a budget and you’re looking for a trusted tool that can help you get the job done well, you can also check out our affiliate partner, Homebot.

Pro Tip: For additional tips to market your open house, visit the REcolorado Marketing Learning Path.