Has a seller ever asked you, “How many people are looking at my listing?” You can answer this question with Listing Metrics. Listing Metrics is a tool included with your REcolorado subscription at no extra cost, and it’s available directly from your REcolorado CONNECT dashboard in the Subscriber Resources section.
Listing Metrics records online visibility and activity for your listings, so you can easily track your engagement all in one place. This includes the views, shares, saves, and inquiries your listings are receiving from Matrix, REcolorado.com, Homesnap, and IDX sites, as well as syndication sites like Zillow and Homes.com. Additionally, you can quickly send this information to your clients via a weekly Seller’s Report.
Use Listing Metrics to Make Informed Updates
In addition to sharing engagement information with your sellers to keep them up to date on how you’re marketing their home, the data Listing Metrics provides allows you to make strategic adjustments to your listings to create the results you want to see. For example, are the views on your listing low compared to a similar listing? Think about updating your public remarks to better highlight some of the home’s features. This is just one of the many ways you can use this tool. Get creative!
Listing Metrics Training
Click the image to watch a short training video, or watch the more in-depth recorded webinar. Additionally, click the links below to view a how-to document and a helpful article from the REcolorado Professionals Blog.
Originally published October 15, 2020 — Updated March 29, 2021