Use My REcolorado Listing Metrics to Improve Your Online Advertising Strategy
For real estate professionals, advertising – specifically online advertising – is an important component in any strategic plan for marketing your listings. In the past, getting listing exposure on as many websites as possible was considered a best practice. However, today, many brokers prefer an approach that focuses on reaching the most qualified buyers. The REcolorado Syndication Program gives you, our members, the ability to tailor your syndication settings so your listing exposure remains in line with your marketing plan. And, we’re committed to forming key partnerships with syndication channels that deliver the best performance, most visibility and leads.
Speaking of leads and performance, did you know that you have a powerful tool at your fingertips to help you see how your listings are performing on REcolorado.com, IDX and syndication websites? REcolorado Listing Metrics is available through your CONNECT dashboard and provides a platform to understand a number of analytics including listing views and number of leads delivered.