Let’s Take a Step Back. What is Syndication and how Does it work?
The National Association of REALTORS® (NAR) defines syndication as “…an agreement between a broker and a third-party to advertise the broker’s listings on non-MLS websites. The syndication agreement’s scope determines how the broker’s listings will be displayed on the Internet and where the listings will be displayed by the third-party.” “Third parties” include publishers such as ListHub, Homes.com and REALTOR.com. Listing information that is used by publishers and syndication platforms can come directly from you or via a data feed from your brokerage, or REcolorado.
The ability to choose where and how your listings are syndicated is a real benefit to you and your clients, especially as marketing is increasingly becoming more targeted toward a select set of high-quality channels. REcolorado’s Syndication Program puts syndication decisions in the hands of the listing broker. We work hard to form partnerships with channels/publishers that maintain data accuracy, fair display, listing broker prominence, and limit derivative products.
To get more, please visit REcolorado.com/pages/syndication to take a look at our Syndication resources including our Frequently Asked Questions document. REcolorado also offers a training course, Syndication: Your Listing, You Decide, where you’ll learn about syndication channels, syndication platforms, and IDX.