Have you ever seen one of your listings advertised on a website and thought, “How did that get there?” REcolorado believes you should be able to answer this question for each and every one of your listings, which is why we strongly recommend using a targeted approach to marketing your listings online. Taking a targeted approach means using select websites to market your listings to the best, most qualified buyers. To start your targeted approach, make certain you understand the syndication options available to you.
Your brokerage or franchise may have an agreement with a vendor or publisher that authorizes your listings to be displayed on publisher websites. Vendors or publishers can range from virtual tour companies to national websites like Zillow. Often, your brokerage has put an agreement in place that protects your listing data. Ask your brokerage or franchise where your listings are being sent.
The REcolorado Syndication Program gives you the ability to select where each of your listings are displayed as you enter them in Matrix. Simply choose the best channels, based on the marketing plan for your listing. This will not only help you maintain control of your listing data, it will also ensure your listings get maximum exposure in front of the right people. REcolorado makes agreements with channels that maintain data accuracy, fair display, listing broker prominence, and limit derivative products.
Syndication platforms like ListHub or Point2 offer very broad distribution of listings. With this syndication method, brokers select the channels where they want their listings displayed using a dashboard. This can mean syndication to nearly 100 channels. Additionally, listings may be re-syndicated or used to power other sites. Make sure you’re up-to-date on the latest rules about advertising. Read Syndication: 3 Things You Need to Know.
You may have a contract to send your listings directly to a publisher. With this syndication method, the publisher uses and displays your listings according to the contract you have with them. Make sure to negotiate a good agreement.