As a subscriber of REcolorado, you’re a part of the largest broker-to-broker network in the state, giving you the ability to connect directly with thousands of brokers and their buyers. The Reverse Prospecting feature in REcolorado’s MLS, powered by Matrix, helps you make those connections.
With REcolorado as your business partner, you can experience what others are reporting—better offers for your clients with less time on the market.
Pro Tip: Learn how to reach a wide audience using your REcolorado tools by visiting the Marketing Learning Path on REcolorado.com.
What is Reverse Prospecting?
Reverse Prospecting in REcolorado Matrix MLS allows you to view a list of brokers with potential buyers for your listing. In other words, if your listing was included in an auto email that a fellow broker sent to their client, it will give you that broker’s name, contact info, and the client reference number. It will also tell you if that client marked your property as a favorite or possibility.
When is Reverse Prospecting Helpful?
Let’s say you have a client with a unique property or a client who wants to sell their home quickly. Use the Reverse Prospect feature to proactively reach out to brokers who have clients looking for a home like yours. This could help you more quickly find a buyer. And since you’re connected to more than 25,000 other brokers who subscribe to REcolorado, that puts you in a fabulous position to find a great match.
How to Use Reverse Prospecting
Learn how you can use Reverse Prospecting as a marketing tool to find potential buyers in REcolorado Matrix MLS.
- Access a Reverse Prospect List by hovering over My Matrix, clicking My Listings, and selecting My Active Listings
- Interpret your reverse prospect list results and send a message to the buyer’s agent using a built-in email template – this is a great opportunity to promote your open house, virtual tour, or price adjustment
- Unsubscribe from Reverse Prospect Lists if you do not want your contact information shared with agents who have listings that match the criteria of your auto emails
- Enable/disable Reverse Prospecting if you would or would not like to share your contact information with the Listing Agent on a Reverse Prospect report
To learn more, register for the Power Up Your Listings with REcolorado Tools webinar.