As a seller’s agent, you want every listing to stand out and attract serious buyers. Potential buyers have their own, often very specific, lists of features they want in a dream home. Will your listing show up in their search?
REcolorado Matrix has over 200 fields available – more detail means more precise searches and attracting the right buyer! Make sure to be as thorough as possible when entering a new listing by completing every field when you’re entering your listing or completing your input form, even the ones that aren’t required. By doing this, you’ll know that agents and their buyers will find your listing no matter how detailed their search might be.
Let’s look at four sections within listing input, what they contain, and how you can use them to attract buyers.
What features make a home stand out? You’ll find them here. This tab includes dozens of interior features a buyer might want, from breakfast nooks to window coverings. By selecting all the options in the home, you will set your listing apart from others and make sure it is found by buyers searching for specific criteria.
In the Interior Features section, you will find options including master suite, master bath, and open floorplan. Additionally, you can add details about flooring, countertops, appliances, and smart/connected home features including carbon monoxide detectors and security systems.
It’s time to get specific. In the Rooms tab, add details about each bedroom in a home. You must specify the location of bedrooms, bathrooms, and laundry rooms – very helpful for buyers concerned about stairs.
Don’t forget to add the additional details such as heated flooring or walk-in shower. The Description field is a great place to show the unique features in every room.
Next to a home, a car is often the most important and expensive thing you own. It’s no surprise that buyers want to protect it. In the Parking section, you can indicate if a home has an oversized garage, carport, heated driveway, electric vehicle charging station, and more.
With the growing popularity of energy efficient and environmentally friendly homes, you won’t want to overlook this section! Find Green Features & Certification under the Building tab. Here, you can enter a rating from the Home Energy Rating System (HERS) or details about another certification. You can also highlight features like Solar PV or Solar Thermals.
This is only a fraction of the fields available to you. For an in-depth look, register for our training class: If It Can’t Be Found, It Can’t Be Sold
You can also review all the fields available in REcolorado Matrix by downloading a listing input form from the Resource Center.
For additional questions on why or when to enter certain fields please contact Customer Care at 303.850.9576, option 1 or support@REcolorado.com