In today’s real estate industry, agents who stay in touch with their contacts are more likely to win new and repeat business. And thanks to REcolorado tools like ePropertyWatch, it’s easier than ever for you to consistently deliver relevant, branded, and personalized emails to those contacts.
ePropertyWatch is an email marketing service that consistently delivers home-wealth information, as well as local market data directly to your contacts’ inboxes, making it easy for you to stay top of mind. In addition, the tool is included with your REcolorado subscription, which means you can enroll up to 2,500 contacts to receive monthly emails at no extra cost.
Click the ePropertyWatch button in the Subscriber Resources section of your REcolorado CONNECT dashboard. Then, follow the steps to create your ePropertyWatch account. Once you create your account, you should receive a welcome email from ePropertyWatch. It will give you additional actions to take, including how to build your profile, as well as how to load your contact list.
The Email Content
The best part about ePropertyWatch is that your work is minimal. Simply upload contact information and property addresses or import contacts directly from Matrix, and it does the rest. Your contacts will receive personalized monthly emails about their property that include indicators like:
- Estimated value
- Estimated equity
- Nearby real estate activity
Sending this type of information to your contacts monthly gives them a clear picture of their home wealth over time. And, the emails include your business information, which means you’re increasing your chances of being the top choice when a specific contact is ready to make the leap from thinking to listing.
Real estate professionals use ePropertyWatch to:
Stay Top of Mind
More than half of all the emails are opened by recipients. That’s a great open rate, as well as a ton of name recognition for you!
Deliver Quality Information
Your automatic emails mean your clients don’t need to check the national real estate websites to find information about their homes and neighborhoods. You’ve got them covered.
Find New Leads
ePropertyWatch isn’t just for your previous clients—use it to generate new leads, too! Sign up the prospects you meet at open houses or other events so you can promote yourself as the local real estate expert.
Watch the recorded webinar to get the scoop on ePropertyWatch.
Originally posted August, 2020