3 Tips for Building Great Co-Brokering Relationships with Builders

Working with builders in the new home construction market can be a win-win for everyone involved. To build a solid relationship with a builder, there are a few steps you can take to create trust and a healthy working relationship. The three steps below will show you how to do just that.  

By Sarah Ristorcelli with NewHomeSource Professional

1. Reach Out to Builders

Co-brokering requires a great amount of trust, so let the builder know you want to grow a long-term relationship with them. Every builder should have at least 25 REALTORS® to work with and they’re going to work with the ones they trust most and who show the most interest. If they can depend on you to consistently provide great service and sell more homes, they will turn to you when they’ve got something to sell.

2. Learn Your Stuff

Selling a new home is not like re-selling an older home. REALTORS selling new homes need specialized knowledge and skills so they can answer their buyers’ questions about the financing and building processes and advocate for the new homes. Make an effort to master the ins and outs of new home construction. Not only will this make you stand out as an expert, but it will help the builder trust you.

Be aware you do not have to learn on your own. NewHomeSource Professional is a valuable resource for REALTORS engaged in new home sales. Sign up on NewHomeSource Professional for free access to valuable information about selling new homes but to the largest listing of new homes.

3. Show Up

This means going to new builds’ open houses to get your name out there as someone who wants to co-broker new homes. It also means going to every meeting once a buyer has decided on a new build. A REALTOR is the buyer’s representative and should be present at all meetings with the builder.

Buyers rely on a real estate broker’s expertise to guide them through the process. Being there lets the buyer know that you are working hard for them and have their best interests at heart. It also lets the builder know that you are eager to build trust and that you care about the entire process.