When you maximize the visibility of your listing, you’re increasing the chances that it’ll quickly be found by the right buyer. Take note of these five tips, including filling out as many fields and options as possible when entering the listing into REcolorado Matrix.
Enter as Many Fields and Options as Possible
Be sure your listing is entered into REcolorado Matrix, complete with as many fields as you can, even if those fields aren’t required. Doing this means your listing will be included in more search results run by brokers who use REcolorado Matrix, their clients who use the Matrix Client Portal, and home shoppers who use REcolorado.com, as well as IDX and syndication sites.
Pro Tip: Use the PDF versions of the Listing Input Forms located on the Resource Center. Print the correct form and take it to your listing appointment so you can gather details for all the applicable fields and options.
Add Your Open House Information
A popular way for brokers and home shoppers to find homes on the market is by searching for open houses. So, adding your open house information to REcolorado Matrix is a great way for the listing to be found by interested buyers. Plus, adding your open house to REcolorado Matrix means it’s also displayed on REcolorado.com to the nearly two million visitors per month. How to Enter an Open House >>
Share Your Listing on Facebook
Social media, and Facebook
Pro Tip: Tell your seller to visit their listing on REcolorado.com so they can share that link to their social media channels to earn twice the exposure!
Understand Your Listing’s Visibility With Listing Metrics
When you understand how your listing is performing in REcolorado Matrix, on REcolorado.com, and on syndication and IDX sites, you have a better chance of decreasing your DOM (days on market). That’s where Listing Metrics comes into play. Listing Metrics is a tool available from the Subscriber Resources section of your CONNECT dashboard and it doesn’t cost you any extra money to use it.
The data Listing Metrics provides can help you make informed adjustments to your listing to increase visibility, like switching up your broker or public remarks to be more specific or updating pictures to better highlight the home’s features. You can also send a Weekly Seller’s report to your clients so they’re always up to date on the interest their home is getting. Become a Listing Metrics Superuser in 3 Easy Steps >>
Attend Your REALTOR® Association Meetings
A time-tested way to spread the word about your listing is by attending the meetings at your REALTOR® association. Many associations dedicate a portion of their meetings to sharing their members’ listings because someone in the room may find a match for their homebuyer. Find and join an association near you >>