Both syndication and IDX are types of data distribution, but they are different concepts. As an REcolorado subscriber, you determine where your listings are displayed. Click here for more information.
Syndication is when a broker agrees to distribute a listing to a third-party publisher (Denver Post, Homes.com, Zillow Group, Realtor.com, etc.). The listing appears alongside a host of other listings. REcolorado works to negotiate syndication programs that work in favor of you, the REcolorado subscriber, to help you generate leads.
IDX, or Internet Data Exchange, is when a brokerage opts-in to share their listings with other brokerages for the public to see. The listings are added to the IDX feed, which typically appears on the homepage of brokerage websites or on a broker’s individual website. Consumers who visit those websites can view up-to-date listings in that area. It also helps brokerages and brokers increase website traffic. Click here for a list of approved IDX Vendors for REcolorado. Click here to search Marketplace for IDX Frame and more.
Pro Tip: Use Listing Metrics to see how many views, shares, saves and inquiries your listings are getting on REcolorado.com, as well as IDX and syndication sites. To get started, click the Listing Metrics button on your CONNECT dashboard.
Related Article: Use Listing Metrics to Make Informed Updates to Your Listings