… and, answers to some of your questions about how this benefits you.
We are pleased to announce, we have added more listings to REcolorado.com. Thanks to a partnership with the Steamboat Springs Board of REALTORS, more than 1,300 listings of homes and land for sale in the Steamboat Springs area are now available on REcolorado.com. This boosts total inventory on REcolroado.com to over 12,000, solidifying our position as the largest MLS-run website in the state.
Currently, Steamboat Springs, Vail Valley, and Grand County listings are available for consumers to search on REcolorado.com. And, there are more partnerships and listings to come. Listings from REALTORS of Central Colorado and Royal Gorge Association of REALTORS will be added next. Plus, REALTOR Boards and MLSs throughout the state are continuing to express interest in a Your Listing. Your Lead. partnership.
So, what’s in this for you? Announcements of our Your Listing. Your Lead. partnerships and the recent article—REcolorado Launches Your Listing. Your Lead. Program—that appeared in Inman have raised some questions about how these partnerships benefit REcolorado professional members. Take a look below at some of the answers to the inquiries we’ve received. If you have additional questions, please submit them to support@REcolorado.com.
Q: What is the goal of the Your Listing. Your Lead. partnerships?
A: The goal of Your Listing. Your Lead. partnerships is to send consumers to our public-facing website, REcolorado.com, and leads to you. REcolorado.com consistently ranks as one of the most-visited Colorado websites displaying your listings – all part of your REcolorado membership. We also want to provide consumers a single website where they can search all Colorado listings of homes for sale and rent, along with new construction.
Q: How does more visitors to REcolorado.com help me?
A: As REcolorado.com gets more visitors, it will get more credibility with the search engines, like Google and Bing. This means when a consumer searches for “Homes for Sale in Denver” or “Homes for Sale in Colorado,” REcolorado.com will be delivered as a top choice by the search engines. When a consumer uses REcolorado.com to search homes, your listings are displayed with your contact information so you get the lead. This exact scenario results in more than 2,500 leads sent to REcolorado members every month.
An additional benefit to you is that we are advertising REcolorado.com throughout the state – expanding the number of visitors who could find your listings when they search for homes for sale or rent.
Q: How popular is REcolorado.com?
A: Every month, REcolorado.com gets approximately 1.5 million visitors – these include potential clients looking for your listing or an agent to help them through the selling process. REcolorado is the most popular, locally-run website in Colorado.
Q: Why don’t Vail, Grand County, and Steamboat Springs home listings appear in the Matrix MLS?
A: Our Your Listing. Your Lead. partners’ listings don’t appear in the MLS because they are not REcolorado members. The agreement we make with our MLS/Board partners is specific to REcolorado.com.
As REcolorado.com gains in popularity, many brokers who work outside of the REcolorado core service territory are interested in putting their listings in the Matrix MLS. For this reason, we’ve developed a Secondary MLS membership category for brokers to try us out.
Q: Is the Your Listing. Your Lead. program part of the MLS consolidation efforts I keep hearing about?
A: We are tuned-in to the talk of consolidation and well-positioned to form partnerships with any MLS or Board that expresses interest. In many cases, consolidation is what is in the best interest of Colorado brokers. We are always willing to talk to anyone.
If you have questions, please call or email our Customer Care team at: 303.850.9576, option 1 or support@REcolorado.com.