Creating a strong online presence is a critical component of any real estate branding strategy. The more places you can be found online the better, which is why your REcolorado subscription gives you opportunities to showcase your brand on the popular home search site, REcolorado.com, in your custom version of the REcolorado App, and in REcolorado Matrix.
Taking time to polish your presence and ensure your information is accurate and up to date will ensure you are ready to wow current and prospective clients.
REcolorado Matrix Branding
Add or change your contact information on Matrix reports and printed displays by clicking the drop-down arrow next to your name, clicking Settings, and selecting My Information. From there, you can choose the header and footer image that best represents your style. You can also customize your CMA cover sheet, and adjust your email signature.
REcolorado Matrix Client Portal Branding
REcolorado Matrix lets you customize your branding and greeting every time your client receives property information from you. Emails sent from Matrix appear in your clients’ own portal that is clean and easy to navigate. You’ll want to skim through this list of perks so you know exactly what your clients are seeing. The headers and footers you select for reports will carry over to your Client Portal but be sure to update your Portal Profile as well!
Pro Tip: Each Client Portal has a unique URL. Ask your clients to bookmark their personal web pages so they will have easy access to property data that will include your branding.
Customize the REcolorado App
With Brand & Share™, you can easily add your logo and brand colors to build your version of the app. Choose your brand colors and logo to build your version of the REcolorado App. You can also share this version with your existing clients, and share it in your marketing mix to attract new clients!
Many of your details, including your agent photo, sync directly from REcolorado Matrix. To update your photo in the REcolorado App, simply add the photo you wish to use in REcolorado Matrix.
Your REcolorado.com Profile Page
You have your own, personal profile page on the popular home search site REcolorado.com. Your profile page includes information about you and your business. Your listings on REcolorado.com include your photo, along with a link to your profile page, so you’ll want to make certain it is impressive.
Complete your profile on REcolorado.com with an updated photo, along with your bio and expertise, which will give prospective clients a chance to get to know you before reaching out. Make sure to add links to your social media pages and personal website to give consumers easy access to more information about you. Plus, on REcolorado.com, if it’s your listing it’s your lead, which means you will never be charged for leads.
Need additional help updating your branding? Contact REcolorado Customer Care at support@REcolorado.com or call them at 303.850.9576, option 1.
Originally published September 2020.